Every Lunar New Year, red packets inevitably serve as an important medium for companies to convey blessings and showcase their brand image. The choice of design and printing techniques is particularly crucial. In recent years, many financial institutions in Hong Kong have launched creative red packet designs, fully reflecting their brand characteristics and market trends. The following will discuss three cases of red packet designs from financial enterprises and introduce the related printing techniques, providing references for companies in customizing red packets.
CITIC Securities (CITIC Securities): Luxurious Red Packet Brocade Box Set
Last year, we were honored to collaborate with CITIC Securities to design and produce the 2025 red packet gift box set. It contains four designs, totaling forty red packets, and comes with an exquisitely designed desk calendar, demonstrating great care and attention. The design integrates traditional Chinese cultural elements with modern aesthetics, using hot foil stamping and textured paper materials to create a noble and elegant visual effect along with a premium tactile feel. This set fully showcases CITIC Securities’ emphasis on its clients and the prestigious image of the brand.
HSBC: 160th Anniversary Commemorative Red Packet Gift Box
HSBC launched the 160th Anniversary Commemorative Red Packet Gift Box in 2025. The design integrates traditional and modern elements, showcasing the brand’s profound history and innovative spirit. The gift box contains five different red packet designs, with six pieces of each design, totaling thirty red packets, fully meeting the needs of different clients. The design employs high-end hot foil stamping techniques, paired with delicate embossing effects, enhancing the overall texture and visual appeal.
Standard Chartered Private Banking: Multi-Design Red Packet Gift Box
The red packet gift box launched by Standard Chartered Private Banking contains six different designs, totaling thirty-six red packets, showcasing the brand’s diversity and inclusiveness. Each red packet is made with high-quality paper, paired with delicate hot foil stamping and spot UV printing techniques, highlighting the details of the patterns and the brand logo. This design not only enhances the brand image but also brings clients a premium tactile and visual experience.
Introduction to Printing Techniques
In the production of red packets, the following printing techniques are widely used to enhance the design quality and visual effect:
- Hot Foil Stamping: Through high temperature, metal foil is pressed onto the paper, creating a brilliant metallic effect. It is commonly used to highlight brand logos or patterns.
- Embossing: Using pressing techniques to make patterns or text present a three-dimensional effect, adding tactile feel and visual layering.
- Spot UV: Applying UV varnish on specific areas to create a glossy contrast, highlighting key design elements.
- Specialty Paper Materials: Selecting papers such as textured paper, pearlescent, or metallic-finish materials to enhance the overall texture and tactile feel.
Conclusion
As an important component of corporate New Year gifts, the design and printing of red packets directly influence brand image and customer experience. Through meticulous design and the use of high-quality printing techniques, companies can integrate brand characteristics into traditional culture, enhancing customers’ sense of identification and loyalty to the brand. In recent years, the red packet designs of major financial institutions in Hong Kong have set a benchmark for the market and are worthy of reference and learning by enterprises from all sectors.
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